Expanding to international markets
Why do companies have a desire to expand international? One of them are opportunities, the other are resources. Walter helps you to make better decisions when it comes down to entering international markets. He does this by discussing the international expansion matrix. This tools helps an entrepreneur to plan and analyse their international expansion path.
Teaches in Module 3
3
International Markets
Week 5
Available online from 30 March
Juliana Mendéz
Founder of SaleSide
Barcelona-based
Walter Kuemmerle
Kuemmerle Research Group, Ltd & Former Professor at Harvard Business School
Boston-based
Laurence Van Den Keybus
Co-Managing Director at Belcham
New York-based
In the third module, you will learn how to expand your customer base by tapping into international markets.
Entering international markets starts with choosing a step-by-step playbook and executing it accordingly. Juliana will guide you in learning how to evaluate the attractiveness of an international market, enter it, and ultimately become a local market leader.
Once you are established in multiple countries, you will have to choose between centralisation with an HQ or decentralisation. You will learn how to ask yourself the right questions to help you with these decisions.
Finally, Valerie will demonstrate these internationalisation playbooks, providing you with a specific case study about how your company can enter the US market.