Building a customer acquisition engine
While Matias Ketonen focused on the mapping of your customer journey, Pascal will zoom in on the customer acquisition side of the journey. The key will be to use an acquisition model which allows for an implementation as you grow.
You will get a learning experience that will provide you with tools for faster growth. All lessons together deliver an end to end solution on how to build a customer acquisition engine that fuels growth.
Teaches in Module 1
Customer Journey Design
Available online from 21 March
Head of Growth Marketing at Pitch.com
CEO at Perpetos
In the first module you will learn how to accelerate your sales process and shorten your sales cycle with a well-defined customer journey.
Designing a customer journey starts with a deep understanding of the motivations of your user, and aligning your company around them, by designing Personas, Buyers Roles and the Jobs-To-Be-Done framework.
Once you know your user's motivations, you can start designing the user journey - from the first touch to retention - by segmenting and optimising the funnels. You will learn to scale these interactions by using a mix of digital and human touchpoints, which Pascal implemented himself in his previously sold company.
Personalising the user interactions during the journey can be done by Account-Based Marketing, in which Matias has a profound background in.
Finally, you will gain insights into implementing a customer-first culture by breaking down silos, aligning the organisation, and using the right funnels across your teams.