Entering the US market
In this module you will target and plan your growth strategy for entering the US market. First, you will get a basic understanding of the American landscape. Once you understand the US market, you will discover why you should consider to expand to the US.
Lastly, you will receive an overview of which first steps to take and which mistakes to avoid when launching in the US.
Teaches in Module 3
Available online from 15 April
Founder of SaleSide
Kuemmerle Research Group, Ltd & Former Professor at Harvard Business School
Laurence Van Den Keybus
Co-Managing Director at Belcham
In the third module, you will learn how to expand your customer base by tapping into international markets.
Entering international markets starts with choosing a step-by-step playbook and executing it accordingly. Juliana will guide you in learning how to evaluate the attractiveness of an international market, enter it, and ultimately become a local market leader.
Once you are established in multiple countries, you will have to choose between centralisation with an HQ or decentralisation. You will learn how to ask yourself the right questions to help you with these decisions.
Finally, Valerie will demonstrate these internationalisation playbooks, providing you with a specific case study about how your company can enter the US market.