Laurence Van Den Keybus

Co-Managing Director at Belcham

New York-based

Entering the US market

In this module you will target and plan your growth strategy for entering the US market. First, you will get a basic understanding of the American landscape. Once you understand the US market, you will discover why you should consider to expand to the US.

Lastly, you will receive an overview of which first steps to take and which mistakes to avoid when launching in the US.

Teaches in Module 3

3

International Markets

Week 5
Available online from 30 March

Juliana Mendéz
Juliana Mendéz

Founder of SaleSide

Barcelona-based

Walter Kuemmerle
Walter Kuemmerle

Kuemmerle Research Group, Ltd & Former Professor at Harvard Business School

Boston-based

Laurence Van Den Keybus
Laurence Van Den Keybus

Co-Managing Director at Belcham

New York-based

In the third module, you will learn how to expand your customer base by tapping into international markets.

Entering international markets starts with choosing a step-by-step playbook and executing it accordingly. Juliana will guide you in learning how to evaluate the attractiveness of an international market, enter it, and ultimately become a local market leader.

Once you are established in multiple countries, you will have to choose between centralisation with an HQ or decentralisation. You will learn how to ask yourself the right questions to help you with these decisions.

Finally, Valerie will demonstrate these internationalisation playbooks, providing you with a specific case study about how your company can enter the US market.

Days till sales close
2/55 Seats left

Any doubts?

Don’t hesitate to get in touch with us.