Scaling your direct sales organisation
As a sales leader, you are trying to construct a process that streamlines thousands of touchpoints that your team is having with customers, prospects and stakeholders every day. That’s why we will explore the key principles in scaling a direct sales organisation together in this module.
The goal is that you walk away with some concepts that you can apply to your own business, as for every organisation, product or market situation you will need to tweak your approach.
Teaches in Module 2
2
Go-To-Market Strategy
Week 3
Available online from 1 April
Hendrik Isebaert
COO at Showpad
San Francisco-based
Philippe Haspeslagh
Professor of Strategy at Vlerick Business School
Belgium-based
In the second module, you will learn how to interact with your users by building a sales team from sales reps to sales managers and letting them scale your sales process.
Hendrik, a VP Sales himself, will teach you how to build a sales team yourself, providing you with the necessary insights into which questions to ask when hiring salespeople and executing scalable sales processes.
After building your sales team, you will learn how to bring your product or service to the market with them and leverage the power of partnerships. Having a better understanding of how to move along the lifecycle of a strategic partnership will help you forge new partnerships.
Chairman of Ardo and founder of the Capricorn Venture Partners, VC fund, Philippe will guide you through the process - from choosing a partner to negotiating the partnership deal.